Company story

Oxxu Brands is the company behind the brand of Holomonsters. Here you can learn more info about our journey!

2022

The Holomonsters hologram game pilot saw the sunlight in Finland! We wanted to create a world that could connect immersive holograms, action and nature based monsters together.

2023 Spring

After pilot sales we went back to the designing table while we got shoutout from the German main news media!

That caused over 30 000 people to go to Amazon in one night to buy Holomonsters but we did not have even a single unit stock there..

2023 Summer

We got Holomonsters game 2.0 to the test markets!

2023 Autum

We got nominated to Shark Tank Finland TV:show. That was Amazing, we got a ton of good feedback after the series came out and a lot of new collectors found the fun of the Holomonsters!

The Holomonsters comic series development started!

2024 February

Spielwarenmesse toy fair! Finally we got to show our creations to the other creative minds of the toy industry.

Soon we will have news for you!

2024 May

Holomonsters Exclusive collaboration in Malaysia. We are part of a cool collaboration with Simplify networks. The first touch in the Asian market!

2024 Summer

Holomonsters game and trading cards are on sale on Amazon.de platform.

2024 Summer

New areas and collaborations are revealed soon!

Welcome to Oxxu Toys – Home of the Holomonsters!

At Oxxu Toys, we believe in the magic of imagination, the thrill of discovery, and the joy of play. We are a passionate and innovative toy and entertainment company based in Finland, driven by a mission to spark smiles and excitement through toys, collectibles, comics, and family-friendly storytelling.

Our journey began with a dream—and a monster. Holomonsters, our flagship collectible brand, started as a passion project and quickly grew into a vibrant universe filled with adventure, creativity, and heart. Designed to captivate kids and the young at heart, Holomonsters protect nature, defend dreams, and inspire wonder across a growing collection of toys, comics, and animated content.

Though we're a small team, we think big. Every product we create is crafted with care and creativity, from holographic monster cards to immersive stories that light up imaginations. And we’re only getting started. Our catalog is expanding with fresh ideas, new characters, and playful experiences the whole family can enjoy.

Soon, you’ll be able to take a peek behind the scenes by following our journey on our official YouTube channel, where we’ll share sneak peeks, behind-the-scenes content, and the magic that goes into building a toy brand from the ground up.

And hey—if you think you’ve seen us before, you probably have! Oxxu Toys was featured on Shark Tank Finland, where we proudly introduced the world of Holomonsters to a national audience.

So whether you’re a collector, a comic fan, a curious parent, or a kid with a wild imagination—welcome to our world. The adventure is just beginning, and we’re thrilled to have you with us.